The website designer, whom you are choosing, should have the ability to create an attractive looking website. But you cannot simply win the hearts of the viewers by designing a website which is only good looking. If you had the desire to make your business bigger by going online then simply creating good looking websites and staying online does not guarantee results. The ranking that your website gets from the different search engines is also really important. By this it means that the website should be well furnished content wise and the different search engines should be able to find the site really easily, this is also a big part of website design.
In other words, the website must be SEO optimized, so should be all its contents. To achieve this, the content of the website plays a major part; also you need to put good looking and attractive images in it. You should limit the usage of Java in the designing.
The navigation buttons for your website should be simple and quite easy to find. If these features are present in your website, then it will be optimized for the usage of different people. If people do not have knowledge about SEO, then they cannot design such websites.
Different businesses, whether big or small have their own specifications. If the SEO company is not quite professional enough and do not consider your opinion, then you will not get the desired results. Hence your web design team needs to be similar to that.
If your business is small, then budget will always be an issue. Hence you should choose a company that helps in designing the website within your budget. The web design Cape Town Company is a good option. You will see that there are special packages for the small companies.